CEO, Mentor, Visionary & Elite Coach
"Most elite swimming programs don't fail because of talent. They fail because there's no system behind the talent."
I build systems—from national federations to investment-level sports infrastructure—producing champions over years, not seasons.
In 2011, I founded AK Swimming Team in Alexandria with no federation backing and no shortcuts. What I built instead was a structured high-performance environment utilizing Long-Term Athlete Development (LTAD) pathways and biomechanics-led training.
Today, as CEO of Green Plaza Sports Investment, I merge 17 years of elite sports coaching with strategic business leadership. My work revolves around building talent identification systems, managing elite sports facilities, and forging institutional partnerships.
I partner with federations, Olympic clubs, and sports investment groups who are serious about building enduring performance systems—not chasing short-term results.
Driving commercial and operational growth through strategic performance programs.
Overseeing the overall management and strategic direction of Alexandria's leading multi-sport complex, covering operations, sports programs, team leadership, and institutional partnerships.
"Creating elite training environments across swimming, fitness, and competitive sports programs, open to partnerships with sports investors and institutions building serious programs in Egypt and the region."
1 SYSTEM. 12 WORLD CHAMPIONS. 63 NATIONAL ATHLETES.
Founder & Head Coach (14+ Years)
Founded in 2011, now Alexandria's leading high-performance academy with uninterrupted competitive operation.
Egypt & Kuwait
Directing international qualification camps, preparing athletes through race-specific conditioning programs.
Senior Swimming Coach (9+ Years)
Led the long-term development of 1,000+ swimmers in one of Alexandria's largest mandates.
ASCA Global Ranking
USA Swimming
Professional Swimming Coach
Sports Publications & Science
The foundation of every system I build.
Setting world-class standards.
Commitment over motivation.
Empowering athletes and executives.
Building transparent, honest systems.
Biomechanics & modern LTAD.
Developing over years, not seasons.
From the pool deck to the boardroom, my focus remains singular: building environments where extraordinary talent can thrive systematically.
Whether you are a sports investor, a national federation, or an elite club, let's build a serious performance system together.